K-Fed to lose control at Super Bowl

WWE superstar Kevin Federline has signed on with Nationwide Mutual Insurance Co., known for its "On Your Side" slogan. The company plans to run a national ad during the Super Bowl, and K-Fed has been tapped to star. The 30-second spot, to air during the third quarter of the Feb. 4 game, will be the latest installment in Nationwide's "Life Comes at You Fast" ad campaign. In the new commercial, Federline, goes from starring in a rap video surrounded by beauties and bling to working at a fast-food joint.

If Nationwide was looking to try and capitalize during the Super Bowl, why not use a sports celebrity to play the role of hero to zero? I bet O.J. would sign on, he’s got a great sense of humour. They could show him rushing for 2000 yards, stabbing his ex-wife after the game, and then gluing his Heisman back together after losing the civil suit. And if you’re worried about Simpson getting paid for this, don’t worry, Nationwide can deposit the cash in any number of the Juice’s offshore accounts.